Pushing the boundaries of what a retail space can be; We Heart favourites SOFTlab have taken the reigns for the last two weeks at TriBeCa’s unique BOFFO Building Fashion space, in collaboration with markedly stylish lingerie brand The Lake & Stars. The New York design studio have created a ‘store within a store’ installation that presents a series of “view cones” through which visitors attention can be led to particular details in the garments displayed behind. With the interior coated in a white, reflective, glossy skin, and the outer being clad in soft, black material – to absorb extraneous light – focussed light, with the helping hand of New York architectural lighting designers Focus Lighting, is pushed through the cones to create a vibrant, human scale kaleidoscope that draws in the attentions of its visitors. It may look like the most elegantly elaborate peep-show in history, but the concept of using interaction to highlight specifics within a collection or within an individual garment is a fascinating one, and one that SOFTlab have so smartly executed…
Photograph © Alan Tansey
Photograph © Alan Tansey
Photograph © Evan Joseph
Photograph © Evan Joseph
Photograph © Alan Tansey
Photograph © Alan Tansey
Photograph © Alan Tansey
Photograph © Evan Joseph
Photograph © Alan Tansey
Photograph © Evan Joseph
