A little while back, we announced that for the 4 weeks leading up to London 2012 we’d be featuring British talent. Design GB we’d called the project – rejoicing in our nations proud heritage in design, from Westwood and McLaren’s punk vision, to Thomas Heatherwick’s envelope pushing architecture… and everything in between. We called for submissions, stated we were hoping to unearth talent that wasn’t from the same old melting pot (i.e London), and stipulated that we were looking for design that poked fun at convention. And we got a varied response, in fact, the response was so varied, that we started to question whether the word ‘design’ was broad enough to cover the talent our country has to offer. We toyed with ‘Talent GB’, but that sounded like Simon Cowell had something to do it it… so, here it is; Create GB.
We’re still looking for more entries too, we literally want the pages of We Heart to be brimming with Great British Creativity from 2nd July ’til 27th July, when the Olympics begin, so, whether you’re a fashion designer, a food designer, an illustrator, an artist or a performer (and anything in between), students to OAPs… get in touch.
Contact us on [email protected], and follow the conversation on #creategb