Generally speaking, shop displays usually work in three broad ways. Put your stuff on the floor, stick it to the wall, or hang it from the ceiling. Bored with the conventions of these display methods, Beijing-based designer Yoshimasa Tsutsumi decided to investigate a fourth way – burying the products in the walls.
Working on the installation at Diesel Art Gallery in Shibuya, Japan, Tsutsumi stacked 10,000 square paper pipes like moveable drawers to form the support structure, into which he inserted all manner of furniture. In this way he fuses product and space in a more organic way, and the displays can be reconfigured to fit any item.
An interesting concept, although we’re not sure if it displays the product in it’s best light, which is the point of any showroom. Still, it’s good to think outside the box every now and again. We dig it, Yoshimasa.
Photography, Kanta Ushio
