Much unlike their sophisticated sibling, the gig poster, festival posters are – by and large – some of the most painfully designed pieces of marketing on the circuit. Cramming countless band names, logos, amenities and contractual obligations onto one sheet; with little or no room remaining for some superfluous lettering and illustrations of trees. Then there’s the issue of names constantly being added to the bill – a problem that Norwegian designers Frode Skaren and Rune Mortensen have faced head-on in their work for Oslo festival by:Larm.
In fashioning an ingenious solution to the expanding bill issue, Skaren and Mortensen have solved the other aforementioned gripes too, the cramming of names only serves to heighten (quite literally) the brilliance of their work, and the only trees here are the ones spared at the sawmill.
An organically growing sculptural delight, the young design duo’s handmade sculpture is the epitome of originality, beginning with just the festival name and dates, and growing exponentially with each act announced. We’re sure the boys are hoping …And You Will Know Us By The Trail Of Dead or The Presidents of the United States of America won’t be added as special guests.
via: Creative Review
