My much-missed Gran, being a staunch believer in the the waste-not-want-not, make-do-and-mend philosophies, used to open her Christmas presents so carefully that she was able to store the wrapping paper for 12 months and re-use it to wrap other people’s gifts the following year. She would have thoroughly approved of Wrap, the doubly-useful combination of wrapping paper and magazine which has its festive edition out now (we last featured their Winter 2011 edition, and it’s been going from strength to strength since).
Wrap is one of those ideas that are so simple as to be brilliant. Printed on some gloriously tactile paper, you can choose to use one of the five specially designed pull-out wrapping paper designs, or use one of the magazine’s articles, interviews and features to give the design-conscious person in your life something more interesting to digest than the postprandial snoozefest that is the Queen’s speech.
Published four times a year, Wrap’s special Christmas edition – which takes its inspiration from all things cosy and Nordic, and features the likes of Finnish textile superstars Marimekko, recently-featured designer Klaus Haapaniemi, and our very own Katie Treggiden writing a lovely piece on Icelandic knitters Vik Prjonsdottir – sod the wrapping paper, we think it makes a great present in itself.