Ah, Christmas – the time for shameless self-indulgence. Forget about the big bad world outside, all its difficulties and woes, flick the Christmas tree lights on; and kick back with some of life’s finer things. And, there’s little finer in life than G.H.MUMM: a Champagne house founded in 1827, whose philosophy is “nothing but the best” – so, as we reflect on what’s been a huge year for We Heart, we want to raise a glass of the good stuff, and ask you to join in toasting the festive season, with a little help from our friends in France.
Celebrating the brand’s 100 Champagne Protocoles, this beautiful gift box – that G.H.MUMM shipped over for us to test run (oh the hardship) – comes complete with all the tools necessary to truly enjoy Champagne, in the most proper of fashions. The French drinks giant’s protocols are an attempt to revive the many forgotten rituals that make the consumption of Champagne a very gentlemanly affair; everything from the opening of the bottle to the amount of water to be served in your ice bucket is covered, and with rather lovely illustrations from brilliant Israeli designer Noma Bar to boot.
The gift box is available for 120 Euros but, if you just want to brush up on your Champagne etiquette, then you can download the Champagne Protocoles de G.H.MUMM iPhone app, or amble over to the Gift Calendar Facebook app – which fills you in on a different protocol daily, and gives you the chance to win a whole host of luxe-goodies.
All that remains to be said, is Merry Christmas, and cheers.
Photography © We Heart
