Those of a nervous disposition, or at least those with balance and depth perception problems, look away now. This installation of porcelain tiles in Primrose Hill, London, is like a very upmarket version of those fairground attractions designed to make you fall arse over tit no matter how carefully you walk through them.
Of course there was a far less sadistic reason that Lily Jencks and Nathanael Dorent got to work on the Pulsate project at tile retailer Capitol Designer Studio (CDS) – they were commissioned to find out just how far you could stretch the imagination with ceramics, specifically those from top tile producer Marazzi. The pair decided on a herringbone pattern using four colours, which sounds simple enough but when meticulously realised in 3D does rather send the inner ear into a tailspin. Both collaborators have an award-winning architectural background, which they used when designing the sloping floors and cutaway benches – essential for giddy visitors to park themselves on while they get their bearings. Somewhat Hitchcockian, but that’s never been a bad thing.
Photography © Hufton + Crow
