One can become very attached to a good pair of jeans – so much so that it’s a bit of a wrench when your favourites finally start to look more devastated than artfully distressed. We’ve got some good news to cheer up your Nudie Jeans, as the eco-friendly denim company has just opened a new store in London in which you can get your Nudies fixed up for free.
Experts at the repair shop, part of the retail outlet in Soho’s Berwick Street community, will work their magic to resuscitate your careworn clobber, and there’s a full range of new denim if you’ve decided it’s time to turn off the life support on the old stuff. Speaking of artfully distressed, how about the interior of the premises? Peeling paint and chipped plaster give the place a relaxed, lived-in feeling just like your cherished kecks, and the changing rooms have the atmosphere of an old school gymnasium – very vintage. Your average Levi shop isn’t a patch on this one.
