The team behind the brilliantly offbeat Alfred and Constance in Brisbane are back with an equally alternative pizzeria in the Valley area. Starting with the name, owner Damian Griffiths and designer Alexander Lotersztain went on the hunt for someone to personify their character of Alfredo, and chanced upon Aldo Nicolosi on the street in Sydney. A mature Italian gentleman with a rakish personality, Aldo was asked to become the face of Alfredo’s, and it’s a good job he’s not shy, with a huge backlit photo of his face covering most of an interior wall.
The pizzeria used to be a factory, and timber form the building’s second floor has been extensively re-used, notably in constructing the bar and the inside wall of windows. The industrial aesthetic is continued overhead with corrugated metal used as a see-saw roof, while outside sees another unusual feature – the double-level façade clad in white tiles bearing the yellow neon sign makes quite an impression. Ciao Alfredo!