It’s that time of year again when shoe maestro Camper opens a new outlet and we drop everything and come running to see what kind of magic has been created this time around. Sure enough, over in Shanghai the ribbon has been cut on another top drawer shoe store, this time courtesy of designers Neri&Hu Design. Camper usually looks locally for its interior architects, and it does know how to pick ’em.
The front of the shop echoes a traditional narrow Shangai alley, while the side is cut away to give a vast double level cross section – two completely different interpretations of one space. Some bespoke elements were commissioned inside, such as the perforated bronze shelving, but quite a bit of Camper Shanghai is made from recycled material. Reclaimed wood still bearing old paint forms a patchwork wall and grey brick cladding is cut away to open up views into the store from various angles. The alley look creates an urban backdrop to the hanging shoe display, reminiscent of sneakers dangling from power cables in North American cities. Don’t attempt to try them on without assistance…