We have supped the sinful juices of MEATliquor, worshipped at the charcoal altar of MEATmission, and now we are heading for the seaside to sell our souls at the devilish fairground that is MEATliquor Brighton.

This is the MEAT team’s first permanent site outside of London, and to deliver the now signature look, Shed and graphics gurus ilovedust have bashed their brains together once again, to typically astonishing effect. The Brighton branch is 300sqm of cavernous darkness illuminated by wall-to-wall dizzying decoration, playing on the themes of amusement arcades and seaside attractions with more than a hint of 18+ misbehaviour. Carnival bulbs, lightbox murals and fluorescent neons signs act as garish spotlights leaving other areas more intriguingly obscured. The Clacton-on-Sea clown has been given a facelift straight out of Stephen King’s It, snarling dogs are locked in an arm-wrestle, wire mesh serves as a partition material but creates the feeling of a cage – it’s the interior equivalent of a facial tattoo. A real headspinner.

@MEATLiquor
@ShedDesignLtd
@ilovedust

Photography, James Medcraft