Palette No.4: Neon, New Fluorescent Graphics — Victionary

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Loud and Proud

How fluorescent colours are lighting up our world...

For those who had a heavy weekend, a word of warning: put some shades on immediately. The most recent of publisher viction:ary‘s Palette series – Palette No.4: Neon, New Fluorescent Graphics – is looking at what are commonly called the neon colours – those shocking pinks, greens and yellows that grab the attention thanks to some special properties to do with light wavelength absorption. This 296-page book, you’ll probably be glad to hear, is light-to-non-existent on the physics equations and heavy on the applications of fluorescent colours in the design world. Why else would we be telling you about it?

Among the fields making use of these special colours are branding, interior design and fashion, and there are 110 extremely loud projects by designers across the globe featured in the publication, including some that have grabbed our attention before, such as Studio Myerscough’s Movement Café in Greenwich. Previous editions of Palette have focused on black and white, multicolour, and gold and silver, if that’s what stimulates your rods and cones, but for real colour aficionados it’s essential to collect the whole spectrum.

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Palette No.4: Neon, New Fluorescent Graphics — Victionary

Sugared,
by Jiri Geller

Palette No.4: Neon, New Fluorescent Graphics — Victionary

Katowice Street Art Festival 2013,
by Marta Gawin

Palette No.4: Neon, New Fluorescent Graphics — Victionary

Movement Cafe,
by Studio Myerscough

Palette No.4: Neon, New Fluorescent Graphics — Victionary

Caramela,
by Anagrama

Palette No.4: Neon, New Fluorescent Graphics — Victionary

Chromosaturations,
by Carlos Cruz-Diez

Palette No.4: Neon, New Fluorescent Graphics — Victionary

Blanc. Festival,
by Forma & Co.

Palette No.4: Neon, New Fluorescent Graphics — Victionary

Riviera Maya Film Festival 2012,
by Anagrama

Palette No.4: Neon, New Fluorescent Graphics — Victionary