Imagine waking up in a hotel room with a bad case of amnesia, a la Memento, but instead of a load of helpful post-it notes, all you have to help piece together the last 24 hours is a few pictures. A photograph of a plastic phone, a perfume advert torn from a magazine and a large dead flounder. What exactly are you supposed to make of that?

The human mind can be a very strange thing. Artist Roe Etheridge is fascinated with what can happen when it goes wrong and enters a fugue state – sort of like amnesia, but without an obvious trigger and often accompanied by a long journey. Some people “wake up” from these states to find they have crossed the country and taken on new identities in place of their real (temporarily forgotten) ones. Potentially hilarious in a film, not so much in real life. Dissociation in narrative is key to Etheridge’s exhibition Sacrifice Your Body, which was shown concurrently at Andrew Kreps Gallery, New York and Capitain Petzel, Berlin, and continues at the former until 29 March.

Roe Ethridge
Yellow Phone, 2013
C-print
34 3/4 x 45 7/8 in
(88.3 x 116.5 cm)

Roe Ethridge
Gisele on the Phone , 2013
C-print
34 7/8 x 45 3/4 in
(88.6 x 116.2 cm)

Installation view.
Roe Ethridge,
Sacrifice Your Body

Roe Ethridge
Double Ramen, 2013
Two C-prints
45 5/8 x 56 1/8 in
(115.9 x 142.6 cm)

Roe Ethridge
Chanel No.5 with Yellow Jacket, 2009 – 2013
C-print
45 3/4 x 34 7/8 in
(116.2 x 88.6 cm)

Installation view.
Roe Ethridge,
Sacrifice Your Body

Roe Ethridge
Football and Lavender, 2013
C-print
34 5/8 x 51 1/4 in
(87.9 x 130.2 cm)

Roe Ethridge
Flounder (Big), 2013
C-print
45 5/8 x 34 5/8 in
(115.9 x 87.9 cm)