Hands up if you’ve got a replica football kit in the wardrobe. Now keep your hands raised if you wear it to the shopping centre – or any non-football-related event for that matter – and the rest of you put your hands down. Those with their hands in the air please collect your things and leave now, as you lack the required class for We Heart. For the rest of you, have a gander at this collection of imaginary footy tops as brought to you by the best and brightest in the creative industries.
They are not, as you can see, the standard club shop replica tops. You won’t see your favourite Premiership stars trotting out in these designs when the new season kicks off. You definitely wouldn’t want to wear them yourselves for a Sunday League match. But they are great fun, and let’s face it, the bookies and loan firms may pay the players’ salaries, but who wants to see another corporate logo emblazoned on a shirt? There are just one or two practical problems with these footy tops though. Put Put’s knitted design would be OK for use in Scandinavian countries, but a bit hot and scratchy in Rio. It may be difficult to pick out a team-mate in KesselsKramer’s chameleon-like jersey, but on the other hand, Becky and Joe’s fabulous effort could offer an advantage, utterly dazzling opponents into a crucial mistake. Or just making them fall about laughing. There’s eleven designs in all, and the First Eleven collection is being exhibited at KK Outlet, Hoxton Square, from 13 June to 30 June.
Helmut Smits
Ning Wang
Becky & Joe
Craig & Karl
Anna Lomax
Helmut Smits
KesselsKramer
