The folk at Nike have revamped the community tennis courts in Tanner Park, Bermondsey London to celebrate everybody’s favourite British institution, Wimbledon. The court stands courageously in hot fuchsia pink and complimentary blue — a bespoke ‘build your own court’ features a black painted court and fluorescent chalk, allowing players to create their own, unique games. ‘Normal tennis does not exist at NikeCourt Club’ the brand declare.
Through 4 July, budding tennis players curious first-times can sign up to the NikeCourt Club for free coaching and lessons. I can attest that they’re pretty full on, with a vigorous programme… be prepared. The club is open to all levels though, and sessions include Start from the Baseline — a beginner’s guide — and Fast Tennis, arranged by the country’s leading coaches — along with Nike Training Club classes, yoga sunrise sessions and screenings.
The opening day saw seven-times Wimbledon champion (and one of the finest sportsmen in history), Roger Federer, popping down to play a little tennis with those lucky enough to sign up quickly. In an interview, Feds praised the project and design of Nike wares — “it’s good to look good” — he says, before adding that confidence and comfort help in training and winning matches — also emphasising the importance of getting children involved in tennis, and that community courts like the Tanner Street Park should be available everywhere. In partnership with the Lawn Tennis Association (LTA) Nike are also providing free tennis lessons for schools in Southwark at NikeCourt Club over the ten-day period. Each school also entitled to an additional 12 hours of free LTA tennis after the programming has finished.
The message is clear: take part in your own way, get involved in the community. And good luck Rog (unless you’re playing Andy).
Photo © We Heart
Photography, Maksim Kalanep
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