With less than 90 days until the Rio 2016 Olympic Games opening ceremony, Philip Watkin and his team at sofa maestros DFS have designed and launched a limited edition range that encapsulates the patriotic spirit of Team GB; and the heightened enthusiasm for another fine run of medals.
DFS Brittania: The Great British Sofa
Watkin, design director for the UK- and Ireland-based furniture retailer, has taken cues for his Great British sofa from that most quintessential of British chair designs: the Chesterfield. Harking back to the timeless nature of the Victorian era for his inspiration, he and his team have also been influenced by ‘the best of British’; namely iconic design, quality materials, and unshakeable craftsmanship.
Christening their sofa (and the accompanying collection, including armchairs and footstools) Britannia, DFS have taken an archetypal symbol of Britishness and created an updated version that speaks to today’s heroes. Double gold-winning Laura Trott joins fellow 2012 Olympics medal winner, gymnast Max Whitlock, and rising swimming star Adam Peaty, in partnering with the brand on a campaign for the range; and the trio (along with the rest of the Team GB athletes) will accompany the Britannia in travelling to Rio — where the sofa will act as a centre piece in their home-from-home, The British House.
You can join in on the glory, taking your own piece of the Britannia collection home by heading to the DFS website; follow Team GB and DFS on Twitter or Instagram using the #GreatBrits hashtag, and be the first to see exclusive footage of the athletes.
Competition
Simple: you can win £1,000 to spend on the Britannia collection, or anything else at DFS — just leave us a comment at the foot of this post saying why you love the Britannia with the hashtag #GreatBrits (ensuring you tick ‘Also post on Facebook’); we’ll choose a winner randomly when the giveaway closes at 5pm, Friday 27 May.
*Note: only UK residents 18 and over can enter, full terms and conditions at the foot of this post.
Terms and Conditions:
Prize draw open to persons aged 18 years or over who are UK residents. Draw not open to employees of DFS their families or anyone associated with this draw. One entry per person. To qualify for entry all entrants must leave their comment (and share to page) before 5pm on 27/05/2016. All successful entries will be entered for the chance to win £1,000 to spend at DFS. Competition opens on 16/05/2016 and closes at 5pm on 27/05/2016, entry attempts after this deadline will not be eligible for the prize draw. The winner will be the first valid entry drawn at random on 27/05/2016. There is no cash alternative to this prize and no change will be given if less that £1,000 is spent. Prizes are not transferable and non-refundable. The DFS team will contact the winner to arrange redemption of the prize. Prizes are to be redeemed by placing your order over the telephone, not redeemable in-store. The decisions of DFS and We Heart are final and binding, no correspondence will be entered into. The decisions of DFS and We Heart cannot be contested in court. Winner will be notified of their prize via DM/email and put directly in contact with the DFS social media team. A winner who cannot be contacted after 3 attempts (within a two week period) will forfeit their prize and it will be reallocated. The promoter is not responsible for any third party acts or omissions. The Promoter may request winners to participate in any publicity or promotion organised by the Promoter. The Promoter is DFS, Redhouse Interchange, Rockingham Way, Adwick le Street, Doncaster, DN6 7NA. The Promoter reserves the right to withdraw this offer or amend these Terms and Conditions at any time without notice due to circumstances outside of their control. In the event of any dispute regarding the Terms and Conditions, the conduct, results and any other matters relating to this prize draw, the decision of the Promoter shall be final and no correspondence or discussion shall be entered into.
