More familiar with putting well-known brands into the streets, Jack Agency‘s latest public intervention is a purely creative beast — We Heart favourite Joe Cruz seeing his fashion-heavy illustrative style rendered larger than life for the first time.
Ebor Street
Collaborating with photographer Sophie Mayanne, Cruz’s work for Jack Agency’s ongoing street art project, Your Space or Mine, comes in the shape of four paste-ups that play with the provocative spirit of London’s youth culture and reverberant sexuality. Proving their creative mettle by providing a platform for artists and creatives, Jack add to their portfolio of unconventional brand campaigns with a provocative collaboration that demonstrates the power of bold imagery at street level.
‘When making work I think it is important to say something worthwhile but still have fun and be playful,’ Joe Cruz told We Heart in 2012, ‘I love the political posters, for their clear strong messages, I try to tackle my work the same way and developed this style of working with photo juxtaposition and mark making from what I learnt from when I prominently did print making.’ And little has changed in four years: bold, abstract, drawing on political calls to action of times gone by. The message? Being young is fucking cool.
The paste-ups can be found on Bethnal Green Road, Ebor Street, and Cheshire Street — the fourth on Poland Street having already fallen foul of the ephemeral nature of street art.
Cheshire Street
Poland Street
