With just 39 rooms across four categories, Tel Aviv hotel The Vera allows—as founder Danny Tamari (whose previous successes included stints at Rocco Forte Hotels, the Morgan’s Hotel Group and the Brown Hotel chain) states: “guests to be able to touch, feel and experience high quality, whilst being able to benefit from the high value of our offerings.” It is also a hotel concept based upon locality.
Looking to redefine the Tel Aviv hotel experience, Tamari has conceived a concept focussing on collaborations with local designers, brands and talents to create an authentic narrative that permeates throughout; The Vera exposing travellers to the likes of custom furniture from local craftspeople; 100% organic products and oils by cosmetics brand Arugot; and a collaboration with local lifestyle magazine Telavivian offering local insights.
Located adjacent to the famous Bauhaus Rothschild Boulevard, The Vera joins the long list of beautiful old buildings and industrial spaces throughout the city that are being transformed into cultural spaces, hip hotels, bars and restaurants. Asaf Solomon completed the exterior and interior architecture whilst Yaron Tal Studio took charge of the interior design, retaining the roughness of its former use as a 1950s office building and making use of raw floors and exposed walls, at the same time softening the look and feel of the property with texture, quality materials and an abundance of indoor and outdoor greenery.
A spa treatment room, cocktail bar and communal roof terrace complete the line-up on what vows to be the Tel Aviv real deal; a debonair dash of sophistication in the heart this brilliant, buzzing city.
The Vera Tel Aviv Photography, Assaf Pinchuk
