Located behind the the Apple Store at number 10, Rue des Drapiers, Brussels, BUDDY BUDDY is a passion project from Julien Gaucherot and Matt Samra, and is Belgium’s first nut butter café; the idea born from the partners’ personal transition from vegetarianism to veganism, and a need to increase the amount of protein this change in lifestyle would result in them consuming.
Beautiful branding comes courtesy of Mexico City-based graphic studio Futura.
Although restrictions enforced by the government in relation to the Coronavirus outbreak means they can no longer offer their all-day breakfast and lunch menu, Gaucherot and Samra are taking the opportunity to commit to the production of nut butters, selling them in-store and online; alongside a selection of coffee, iced-teas, and vegan baked goods, all freshly produced and sold from their stunning HOP Architects-designed café.
As well as the traditional and typical ‘Peanut’ butter, this Begian atelier currently hand-crafts a further three nut butters; Almond, Protein and Hazelnut Chocolate, each produced in small batches and made on-site. Versatile and tasty, they’re also high in plant-based protein, fibre, healthy fats, vitamins and minerals, whilst low in carbs. With branding by Mexico City-based graphic studio Futura—who have eye-popping previous with Mexico City’s Motín and Blend Station II—the packaging is as appealing as the product.
With Wes Anderson-inspired geometric shapes and its unforgettable white and pink ‘split’ colour scheme, Amsterdam-based studio HOP have brought to Brussels a new aesthetic, and one that complements the city’s premier nut butter atelier superbly.
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Buddy Buddy Brussels Photography, Michael Cerrone, HOP Architects.
