If you are attending a trade show of any kind, your exhibition stand is of extreme importance. This is going to determine whether you have a successful event or not. Therefore, it is vital that you tick all of the boxes and attract as many people as possible to your stand. How do you do this? Well, you will need to work with one of the best exhibition designers.
Photo, Ilse Moreno.
They obviously know what it takes to make an exhibition stand a success. Nonetheless, you need to have some knowledge on this too. After all, if you don’t have a basic understanding of what works and what doesn’t how are you supposed to know if your stand is a good one or not?
First and foremost, the best exhibition stand designers are those who have first-rate branding skills. They take the time to understand your company. They don’t just want to know about what you sell. They want to know about how you operate, your ethics, your morals and alike. They want to know your goals; what do you foresee for your company? They want to know what you hope to gain from the trade show.
What do you want people to do: Buy your products? Sign up to your website? Leave feedback? The designers will then use all of this information to create an exhibition stand which is a complete replication of your company. If your stand does not aptly display your company then it is going to be largely ineffective.
You are also going to need to consider the other promotional products you need for your event too, so don’t overlook this. After all, promotional items are imperative when it comes to attracting people to your stand. There are companies like Event Display that help with this. It is worth considering this from the beginning because it all makes a difference to your budget.
Photo, Yonghyun Lee.
In addition to this, the best exhibition designers are up to date with the latest trends in stand design. Nonetheless, this does not mean they simply have a list of trends and use them for every single stand. They are aware of what works in the current day yet they have the experience to make a thorough judgment regarding whether they will be suited to your industry and your company specifically. For instance, translucent fabric is in fashion at the moment, yet it won’t necessarily work for everyone.
Photo, Dee @ Copper and Wild.
Furthermore, exhibition designers need to know how to create the right atmosphere. This is created via the materials used, the shape of the stand and most importantly the lights. A lot of companies are using colour lights in order to further enhance the branding found within their stand. However, there are those who use lights for highlighting purposes i.e. to draw attention to the most important aspect of their stand. You need to think about the mood you wish to generate; is it one of excitement? Or perhaps you are looking to inspire those in attendance? Once you know the answer the exhibition stand can be built around this.
These three ingredients are the key to any successful exhibition stand design; branding, creating the right atmosphere and incorporating some of the latest trends. This is what you can expect when you put your stand design in the hands of one of the best exhibition designers.
How to choose the right colours for your exhibition stand design: If you are going to a trade show there is nothing more important than your exhibition stand design. It is imperative that you tick all of the boxes; branding, material, lighting, shape, style and of course colour. The colours you choose have a monumental impact on the overall look and feel of your stand. After all, colours are responsible for evoking emotions and feelings in individuals and thus you can certainly use them to your advantage. So, how do you decide on what colours are going to be the best for your stand in particular?
Let’s deal with the most obvious way to select the colour scheme; opt for your logo’s colours. There is no denying that this is a great route to go down. You need to recognise just how important it is to showcase your corporate identity as much as possible at these events. You want everyone who passes your stand to know exactly who you are and what you are about. Using your logo’s colours can reaffirm and strengthen your brand image substantially.
Photo, The Ride Academy.
Another way of finding the best colour scheme for your exhibition stand is to use the colour wheel. You have two choices: you can either go for colours next to each other or colours opposite each other. If you go for the first suggestion then you will create more of a harmonious vibe. If you go for the latter choice then you will create a bold and vibrant impact. This all depends on your company and the mood you are trying to create. Eye-catching and vivid may seem like the obvious choice for most, but what if you are a spa company? This would be completely contrasting with your business’s services.
And last but not least, every colour is thought to have a particular impact on people. You can use this to your advantage. Read up on colour psychology in order to utilise your exhibition stand design tactically. For instance, gold evokes feelings of prestige and high quality. Light yellow is related to freshness, joy and intellect; a common choice for cleaning companies. Light blue is great for health-related industries as it represents tranquillity, healing and understanding. On the other hand, dark black symbolises knowledge and seriousness.
So there you have it. Some important considerations when it comes to the stand design for your next trade show. We hope that this information will help you to have a successful trade show in 2021. The only thing left to do now is to wish you the best of luck.
