The world’s leading music streaming platform, Spotify has become a household name as well as a platform for millions of musicians to reach their audiences and promote music on Spotify.
With numerous features to support musicians, Spotify is constantly innovating ways to make the journey to success even smoother. Recently, the company held an event announcing its latest developments so here are a few features artists should know and take advantage of by 2023.
Develop Your Audience and Boost Your Music Discovery With ShowCase
Among a few discovery tools that were announced at the Spotify Stream On 2023 event, ‘ShowCase’ was a particularly interesting tool that raised a lot of excitement. The feature appears as an artist’s “mobile card” that presents itself as a TikTok-like short video, song title, and cover art.
It is designed in a way to essentially showcases your new or catalog releases to users who have shown interest in your music regardless if they are paying Spotify subscribers or not. It also appears on the new home feed of Spotify, maximising the chances of users coming across and discovering your music every time they open up the app.
It is still in its testing phase with several artists and labels but it’s something that holds promise and musicians should hop on it as soon as it comes out.
Reward Your Fans With Unique And Exclusive Offers Using Fan First
Everyone likes being treated special. What better way to treat your loyal fans and keep them eagerly anticipating something than with notifications and emails that contain exclusive offers to them? Spotify caters to this demand with its revamped feature called Fans First.
This is where Spotify sends out emails to users who have a good level of listening and streaming activity of a certain musical artist or band and sends them emails alerting them of ticket presales and exclusive merch which would otherwise sometimes be unavailable to the public.
Not only will this drive loyalty to your music, but it would also push your sales for merchandise and fill out your concert venues even more! Do keep in mind that Spotify does not handle direct purchasing for these offers so you should get in touch with your promoters or company that handles this in case of any issues.
Advertise Your Creations Directly on Spotify’s Platform With Marquee
Previously, despite having uploaded their music to Spotify, musicians had to rely on external platforms for promotions. This is where they would normally turn to social media or video-sharing platforms. In Spotify’s Stream On 2023 event, they announced a relatively new feature of theirs called Marquee. It was first introduced towards the end of 2019, but it has only recently become more widely available.
It’s essentially an advertising tool that presents itself as a friendly full-screen pop-up window and appears when a user opens up the app. It targets both free and paying users who have previously listened to or interacted with your music.
This way, people are able to come back and find out about your new releases without having to go through another platform. By clicking on the notification, users will be directed to your music and chances are, they will continue to listen to your work. In fact, Spotify has highlighted that Marquee is 10 times more cost-effective in driving music streams than most social media platforms.
