A concept hotel that cultivates cultural exchange and community formation, Hong Kong‘s Townplace West Kowloon belongs to a generation of hotels that develops this exchange through a communal sense of belonging, social dynamics and inspiring design.
A whopping 843-room next-generation aparthotel, this flagship property of the brand TOWNPLACE, offers a hybrid short and long term leasing model with flexible rental periods and hotel services on demand for young professionals. It is the nexus point of business, culture, and community, and it’s leading the way in the development of a new CBD for Hong Kong.
Emphasising flexibility and diversity with three locations throughout the city, the brand’s West Kowloon location is their newest, having opened in October 2023. Situated at MTR Nam Cheong Station, the property offers excellent access allowing residents to easily reach different commercial districts, as well as an onsite ‘community,’ providing networking, wellness and other activities.
Commissioned by Sun Hung Kai Properties, Hong Kong-based LAAB Architects designed the social spaces, hundreds of suites, and co-curated an art collection featuring Hong Kong artists to create a socially engaging and culturally rich experience.
The designers explained: “The brief challenged LAAB to design social spaces that create a sense of inclusivity for people with different personalities and moods. Being “social” could mean different things for different people— for extroverts, it could mean talking and laughing with friends and strangers; for others, that could simply mean an exchange of smiles, or merely a peaceful co-existence in the same space, in an “alone together” kind of state. A person’s mood can also change throughout the day, one can be an extrovert in the morning and retreat to one’s cocoon at night.”
To design a series of social spaces for people with diverse moods, LAAB uses a collection of diverse and heterogeneous materials to create spaces that speak to different states of emotion, be it cool, playful, calm, or meditative while satisfying different program needs.
Designed for both short-stay and long-stay guests, suites are carefully planned to maximise the connection between the interior and the outdoor views, plenty of storage is provided, pantry and desks are designed as a coherent system and sofas are reconfigurable modules that are large enough for sleepovers.
For refined comfort with a carefree living space and a whole community of likeminded forward-thinkers on your doorstep, Townplace West Kowloon is a haven for design fans and creative minds in Hong Kong.
Townplace West Kowloon Hong Kong Photography, Steven Ko Interior Photography / Cynthia Kuo..
