The online space has revolutionized marketing and how companies interact with their clients. Many businesses have invested heavily in digital marketing, going as far as employing social media managers. Recent studies show that people are likelier to shop from a brand with a strong social media presence.
It is also a powerful marketing tool for those running guest rentals. You can interact with potential clients, promote your property, and manage bookings through your social media page. However, competition is tough, and you must strive to be different when promoting your guest rental business on social media.
Choose Your Fighter
Finding the right platform is a crucial part of marketing. The goal is to pick an app your target audience uses the most. Instagram and TikTok rank at the top for most businesses. Pinterest is also great, but doesn’t drive enough traffic compared to the other three.
Once you have that in check, it’s time to work on your content. Quality and unique content will get you more engagements as people will want to see how the property looks before booking their stay. Besides short-term rental software, also invest in quality photography and copywriting services to capture stunning images followed by captions telling users why they should stay at your guest rental.
Collaborate With Paid Influencers
Influencers are users with a massive number of followers. Most of their social media content goes viral, and they can yield engagements and make topics trend online. You can collaborate with them and ask them to spend some time at your guest rental to create marketing content.
Do background checks and employ influencers or agencies that complement your brand identity. Avoid working with influencers with questionable pasts. Their online reputation can hurt your brand.
Create a Powerful Online Identity
A strong online presence builds brand authority. The first thing you must do is stay consistent in producing high-quality and unique content. Be creative and use stories from past guests to create a personal touch and make your rental more appealing.
You also need to develop a brand identity. This will make your content look unique and easy to identify. Take your time and identify your ideal guest. Are you after families going on vacation or digital nomads and solo travelers? This will help you curate content that is appealing to your target audience.
Engage with your audience and ask past guests to post about their experiences on their social media pages. Be prompt to answer questions about booking and pricing. You can also run fun activities like giveaways to build relationships with your followers.
Explore Sponsored Advertising
Online platforms can help you reach a wider audience via their sponsored posts. Research more about your target audience and use the information when running ads. Also, work on optimizing your vocational rental social media pages.
Curate relevant hashtags about your location, target market, and prices or offers. Ensure your profile is complete with a link to your listing, contact information, and location. Last, ask your clients to leave a review or share their experience online. Organic reviews will do your business a lot of good, helping you get more guests.
