If you want to compete effectively in the market, you’ll need to get a website. This is important for both online-based businesses and traditional brick-and-mortar businesses. You should remember that most people nowadays use the internet to find products and services. If you don’t have a website, you’ll be missing out on a huge customer base. So, which steps should you follow to set up your website? Keep reading to find out.
1. Choose a Suitable Domain Name
Before you launch your website, you should pick a suitable domain name. If you have a brand name, you should include it in the domain name. This way, people will be able to remember it easily. It’s worth noting that shorter names are more memorable and are easier to type out. Ideally, you shouldn’t use a domain name with more than 15 characters, even if your brand name is long.
Something else you should keep in mind is that the domain names shouldn’t have unusual spellings, complex spelling, hyphens, or even numbers. That’s because all these can make the name confusing and harder to type. If possible, you can include keywords in the domain name as this will signal to search engines the nature of your website.
2. Design a Website with a Great UX
Designing a website is no longer a job for experienced programmers. Total novices can use website builders to set up their sites. Tools like IONOS allow you to select a template, which you can then edit with different elements.
As you design your site, you should pay attention to the user experience since this will determine how much time visitors spend on your site. The site should load in under 2 seconds and must be easy to navigate.
3. Check the Security Features
To make sure you don’t fall victim to hacking attempts, you’ll need to add security features to your site. The most important one is SSL encryption. With an SSL certificate, hackers won’t be able to access customer data. Other essential security features include DDoS protection and automated backups.
4. Work on SEO
Search engine optimisation or SEO is a marketing tactic that improves the visibility of your website. You may know that a very small percentage of website users ever scroll to the second page of the search results. That’s why you should strive to be on the first page. To do this, you should perfect your user experience. It’s also essential to post valuable content on your website. Just make sure you naturally incorporate various keywords into your articles.
Conclusion
Setting up a business website is quite simple. You’ll have to start by picking a memorable domain name that’s also easy to type. You can then proceed to develop your site using a website builder. Remember that these tools are made with AI, meaning you’ll get assistance as you go on. You should then integrate security features into your site. Finally, you have to optimise your website for search engines.
