The growth of Han Kjøbenhavn seems to be following an exponential curve: starting out with a range of eyewear in 2008, the firm has since added a range of clothing, opened up a flagship store in Copenhagen and now has its hooks into US territory with this store in New York which is so massively cool and understated it could sink unwary ocean liners.

There’s so much white going on here that you might need a pair of those sunglasses to prevent snow-blindness, but what does have colour pops out and grabs the attention. The pyramid of blue boxes holding rolls of clothes, suspended lines of black forming shirt racks – even a gallery of black and white pictures stands out boldly against the backdrop. Are those changing room doors or air conditioning units? – that’s the kind of cool that visitors to the Nolita store will have to deal with. Wrap up warm folks!