You just knew that summer would have a bit of a twist at the Andy Warhol Museum, but beach ball ball gags? Not exactly family friendly summer fun, but a wonderfully subversive collection of images in which traditional holiday themes have been given the digital once-over, transforming them into something altogether less wholesome.

The ad campaign is by MARC USA, and has been commissioned for a trio of summer exhibitions by visual artist Genesis Breyer P-Orridge, photographer Caldwell Linker and sculptor slash tattoo artist Nick Bubash. All three artists can be unequivocally described as “non-traditional”, and their alternative material gave the ad company the idea for turning summer a bit sinful. The campaign, entitled Summer’s Different Here, features the painful (barbed wire flip-flops), the gross (worm hot dog) and the downright dangerous (firecracker undercrackers) delivered with pop art sensibilities and a washed-out, sun-bleached palette. The museum is in Pittsburg, and the ads will be popping up in digital and print format throughout the summer.