As stereotypes go, the sombrero-wearing mariachi band of Mexico is a hard one to beat – they must love that, like British people love being mocked for poor dentistry by Americans. So come on, let’s try to do a bit better. Mexico, what else do we know? Tequila. Day of the Dead. Some good beaches. Tacos. Pretty sketchy information for a country with over 113 million inhabitants.
Let’s go back to the tequila – never a bad plan as far as we’re concerned. The number one selling brand in Mexico is el Jimador, and Mexicans know a thing or two about tequila, so that says plenty. el Jimador has teamed up with our pals over at Vice for a series of exposés on modern Mexico and the exciting developments in many aspects of the culture.
Take the food for example. You may think that if you’ve seen one Mexican restaurant, you’ve seen them all, but you would be dead wrong. There’s plenty of experimentation in Mexican cuisine at the moment, and new flavour combinations are popping up all the time within traditional dishes such as burritos and tacos. It’s something that has made the journey to the Mexican food available in the UK, too – Taco Wars at Dalston’s Street Feast food market recently was a great showcase of gourmet twists on the old favourite.
Then there is the music. It stands to reason that bloody great cities full of young people would demand something to dance to, especially when their country has the Latin American love of music pulsing through its veins. Vice has put together a short documentary film featuring creatives from a number of dance subcultures, coining the umbrella term Mexology to describe the rapidly growing scene. It’s growing so big in fact that it’s bursting out of Mexico and heading this way.
We Heart froths at the mouth for anything Day of the Dead flavoured, so excitement has reached dangerous levels at the news el Jimador is taking over The Old Blue Last, the Shoreditch pub-cum-music venue operated by Vice, for a Day of the Dead themed celebration of Mexology. Expect a whole lot of psychedelic skulls, two free el Jimador Palomas, and some of Mexico’s finest new music courtesy of Charlie Boyer & The Voyeurs,Toy (DJs), Temple Songs and Neon Windbreaker. It’s happening on 1 November, and you all need to be there – sign up in advance for some free stuff here (T&Cs apply).
Photo, @tobyallen
Tye Die Tapes, Sheffield
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