Dimes is a design led cannabis brand seeking to redefine the modern cannabis retail experience with its flagship store on Toronto‘s Queen Street West. Currently catering to those in need with curbside pick-ups, as long as COVID-19 restrictions mean the store can’t open, the venue is a destination for design-minded consumers who desire a high quality product in this new era of legalisation.
Collaborating with local designers FutureTriibe on the shop’s interiors, and design firm Indeks on a stellar brand identity, Dimes (the name a homage to a dime bag of cannabis) is owned by JP Adamo, chef, sommelier and owner of Bar Piquette, and features a 1970s-theme and retro-inspired personality combined with a cool contemporary touch. Raw brick, rammed earth and plaster, and repetitive textures provide a singular backdrop for the products, whilst the delightfully kitsch bubble-written logo adds an all-round mellow appeal.
Capitalising on their strong identity, a selection of lifestyle products and merchandise that extend beyond the traditional realms of stoner style lend Dimes a desirability that is sure to captivate all from seasoned potheads to weekend dabblers and beyond. Similarly, specialised delivery services cater to other specific needs, ensuring quick access for items like nangs delivered right to your door for ultimate convenience.
Set to star in Toronto as a post-pandemic hangout for customers who have a normalised perception of cannabis and demand an elevated yet simple retail experience, Dimes is a new name for a new age of cannabis consumption. A triumph in style and substance, FutureTriibe and Indeks’ combined design chops alongside Adamo’s successful years in hospitality are the perfect blend.
Photography, courtesy Dimes Cannabis Toronto.
