J’adore this cute little poster, for an optician in Montpellier, that French agency Figurez-vous sent through to us. Given a carte blanche by the client, whose sole brief was to “symbolise winter”, the local studio drafted in street artist The Wizard to collaborate on an origami feast with a whole host of delightfully twee characters, trees and snow-capped mountains. The result is an adorable advert that now adorns billboards around the city, along with the windows of the opticians itself. Bordering the kitsch and the saccharine, yet remaining decidedly stylish; if this paper-art treat doesn’t get you into the festive spirit, nothing will…
Lambou Opticiens Poster