Many people often focus on the product and ignore the need for quality packaging. However, product packaging design is equally important as it is the first thing customers see when they encounter your product.
It also helps to protect your product and make it more appealing to consumers. Product packaging design is, therefore, a vital part of any business, and it is essential to get it right. Here are some tips on how to create adequate packaging for your products:
Photo, Tarah Dane.
1 – Align With Marketing Trends
Marketing is constantly evolving, and what was popular yesterday may not be trendy today. You must ensure that your product packaging design aligns with the current marketing trends.
An example is how eco-friendly packaging has become a hit in recent years. Many consumers are now more conscious of their environmental impact and are looking for products that come in recyclable or biodegradable packaging. To appeal to this market, you need to consider using sustainable materials for your product packaging.
2 – Make it Usable
Nothing beats the effect of making a product package usable in several other ways than the intended purpose. You can only make your product memorable to customers if they can still use the package even after using the product.
For instance, a rice packaging which can be used as a measuring cup or a serving bowl. The buyer knows they will still be able to use the package even after the product is finished. This way, your packaging becomes an additional selling point for your product.
3 – Go Against Conventional Rules
There are norms in every industry, and these often become the standard in product packaging. However, you can always choose to break the mould and go against the norms.
An excellent example is how Apple packages its products. The company does not use the standard rectangular shape for its boxes. Instead, it uses a unique shape that makes its products stand out. You can consider custom flat pouches if you want to be different from your competitors. Another option is to use an innovative material for your packaging.
Photo, TeaCora Rooibos.
4 – A Bit of Humour Helps
Including a bit of humour in your product packaging design can help to make your products more memorable. It will also make them stand out on store shelves.
However, you must be careful with this approach, as too much humour can be unprofessional. An excellent example of using humour effectively is the old Virgin cola campaign that featured a pregnant nun on the packaging.
5 – Be Mindful of the Details
The devil is in the details, and this is especially true for product packaging design. To create a compelling package, you must pay attention to even the most minor details.
You need to consider the materials you use, the colours, the fonts, the layout, and even the finish. All these elements must come together to create a cohesive and appealing package.
6 – Let the Package Complement the Product
The product and the package should complement each other. The package should not take away from the product itself, nor should the product be an afterthought. The product and the package should be equally important to create a successful design that improves your brand reputation.
For example, if you sell a luxury item, the packaging should reflect that. Use high-quality materials and finishes to make the package look luxurious. On the other hand, if you sell a more affordable product, the packaging should be more functional.
In summary, these are some things you need to keep in mind when creating effective product packaging. Remember these tips to create a package that will help your products stand out from the competition. You can also use custom-printed bags to make your products more memorable.
