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You're viewing posts tagged “Advertising”
Journal
Charged with the task of creating scenescapes that defy logic, suspend reality, amaze and perplex; most resort to Photoshop, 3D modelling or some other technological somesuch. When asked to create such a visual scenario for a new Ford advert,...
Publications
It is said that a picture paints a thousand words, which might be true, but why not have some words with the pictures to make sure the message comes across? Can't hurt, can it? Photographers' agents Horton-Stephens thought they'd put the “text”...
Journal
Opera – an art form so traditional that any moves to modernise or popularise it runs the risk of looking like your dad buying hipster jeans in an attempt to look cool. Fair play to the Bavarian State Opera then for even trying, and extra credit...
Art & Culture
When they're not whetting the creative taste buds of us folk here at We Heart HQ with their melancholic artworks, Brighton-based design/art-duo Kai & Sunny lend their inimitable style to commissioned work that is so bloody good it deserves to be...
The Edit
When a collection of posters was chosen for an exhibition to mark a milestone anniversary of the London Underground, the experts responsible were mining a rich vein – there were over 3,000 examples to pick from in the London Transport Museum's...
Journal
Four weeks ago we introduced a rather ingenious marketing campaign from the good folk at Samsung - the premise: to unearth the nation's 'other' David Baileys, chuck a rather lovely NX1000 in their hands, and let them do their worst. Well, seems...
Journal
Interviewing a man whom you worked for, for seven years, can be slightly surreal - because you think you know him. Years of stories, drawings and enthusiasm could make one biased and slightly gushy when asking questions to answers you think you...
Journal
Namesakes: funny things, they can blight you through life, or simply pass you by - I wonder how many people called Robert Nastanovich know they share the same name as one of my idols growing up... similarly I imagine those unfortunate enough to be...
Journal
A brilliant product distributed by a brilliant company not quite hitting the brilliant sales numbers it so brilliantly deserves? You’ll have your own list, but this has been, for some time, the case of Naturalis, a paper manufactured for GFSmith...
Dispatches
Thought-provoking isn't the word. This flashmob style viral campaign for international anti-trafficking organisation Stop The Traffik lures its viewers into a perfectly-executed false sense of frivolity and humour, before BAM - coming in like a...
Journal
Advertising continues to become more and more intrusive, as your life becomes more and more transparent. In the 21st century you're prepared to tell the world exactly what you had for dinner - and who with - but who's listening? Big businesses....
Journal
Mutilating consumerist imagery has never looked so elegant. French street artist, Thom Thom, reworks billboards, hacking and dicing his way through them, before realising his mosaic like reinterpretations. What were once repetitive corporate...
City Notes
Hospitality brand Trailborn, debut their first coastal resort, Trailborn Surf & Sound an outstanding waterfront escape in North Carolina's Wrightsville Beach. With 151 guest rooms inspired by the region’s historic maritime heritage, various...
City Notes
Located in one of New York City's most storied neighbourhoods, Romer Hell’s Kitchen is a 295-room hotel just west of Broadway and a short walk to the waterfront. Known for informal restaurants, eclectic theatres, drag shows and jazz clubs,...
City Notes
Situated just steps from the Beltline at Lee + White — one of Atlanta's most exciting mixed-use destinations — Strangers in Paradise is a decadent cocktail den that exudes the aura of a 1980s or early '90s beachside resort with eclectic decor,...
City Notes
Home to a private two-bedroom apartment from Monocle, as well as a further seven minimalist guest rooms with shared facilities, Gasthof Oxen is a historic inn and restaurant blending five centuries of heritage with contemporary charm. A new...
Dispatches
At a time when sneakers are acceptable at the office and hoodies appear at high-end galas, you'd think the classic suit would be heading for extinction. Instead, it’s making a quiet but meaningful comeback—not as a dress code requirement, but as...
Dispatches
Giving jewellery is a big deal. It shows thought, care, and style. But not everyone likes the same look. That’s where pearl jewellery comes in. Pearls work with so many different vibes. Whether your person is bold or more low-key, there’s a...
Dispatches
There are many challenges you can face when you transition from a side hustle to business in the mainstream. With efficient planning and a gradual rollout, you can reduce the stress related to starting a business and increase the chance of success....
Dispatches
Driving is one of the greatest joys out there. Sometimes it's peaceful and scenic where you can contemplate all of your inner thoughts, other times it's an open road where you can test your reflexes. But no matter what kind of drive you’re on, one...